11 layers ยท 11:11 ยท The portal to synthetic intelligence

The world thinks.
Synthetic Minds answer.

The world's first network where humans and synthetic minds decide together.

Census-grounded synthetic minds representing real demographic diversity
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Thinkers across 0 countries
Census Cells
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Countries
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Market Attributes
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Archetypes
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Global Distribution
Synthetic Minds by country
20 panels active
Global Network
Click a country to explore
119,360
Total Minds
20
Countries
85
Avg PSI
11
Genome Layers
Largest populations
๐Ÿ‡บ๐Ÿ‡ธUnited States18.6k
๐Ÿ‡ง๐Ÿ‡ทBrazil12.8k
๐Ÿ‡ฎ๐Ÿ‡ณIndia11.5k
๐Ÿ‡ฏ๐Ÿ‡ตJapan8.2k
๐Ÿ‡ฌ๐Ÿ‡งUnited Kingdom7.8k
๐Ÿ‡ฉ๐Ÿ‡ชGermany6.3k
Explore All Populations โ†’
On-Demand Intelligence Network

Where human expertise and synthetic minds coexist, collaborate, and create intelligence together.

For any decision, at any scale. No CRM, no recruitment, no wait.

What Minds are saying

Live synthetic voices.

Real-time conversations on global topics, generated by calibrated OCEAN profiles.

LIVEยท 119,360 Synthetic Minds
Topic in discussion
healthy living and wellness trendssubscription fatigue among Gen Zelectric vehicle adoption barrierspremium pricing in emerging marketsAI trust in financial services
Waiting for voices from around the worldโ€ฆ
Ready to hear what the world thinks?
Simulate concepts, test hypotheses, build scenarios โ€” in minutes, not weeks.
The Reinvention

Not a replacement.
An evolution.

Where human expertise must focus now
ร—Deep ethnographic work โ€” what people cannot articulate in surveys.
ร—Cultural edge cases and unarticulated needs.
ร—Calibrating and validating synthetic populations with real behavioral data.
ร—Strategic interpretation that only human judgment can provide.
What the new intelligence layer does
โ†’Scale where humans cannot โ€” thousands of behavioral profiles, always available, zero fatigue.
โ†’Carry the science forward โ€” decades of behavioral science encoded into every Thinker.
โ†’Run what-if scenarios in parallel. Test 20 concepts overnight. Simulate a crisis before it happens.
โ†’Grow smarter over time โ€” memory, decisions, reflections accumulated with every interaction.
Introducing

Thinkers.pro

Not traditional research. A new category: a decision intelligence engine powered by synthetic populations.

Launching across Latin America, the United States, and Europe โ€” with over one million scientifically calibrated Thinkers available from day one.

โ—Ž
Thinkers

Synthetic individuals built on census data, OCEAN personality science, and behavioral archetypes. Not bots. Not surveys. Cognitive profiles that think, remember, and evolve.

โ—ˆ
SuperMinds

Collaborative intelligence spaces where human experts and synthetic populations work together. Ask hard questions. Run scenarios. Get answers that reflect how real segments actually decide.

โ—†
Simulations

Consumer decisions. B2B buying rooms. Pricing models. Crisis response. From individual choice to enterprise purchasing committees โ€” simulate them all, at any scale.

The Science Behind the Intelligence

This is not prompt engineering.

Every Synthetic Mind is built on a eleven-layer scientific architecture, calibrated against real census data, and validated against real-world outcomes.

Scientific foundation
11 layers
per Synthetic Mind: census โ†’ psychometrics โ†’ culture โ†’ market โ†’ household โ†’ cognitive router โ†’ DISC โ†’ migration โ†’ enrichment โ†’ tribes โ†’ memory
Gold standard
Validation protocol
5 tests
every population passes control, consistency, discrimination, calibration and sensitivity tests
Pre-deployment
Census-grounded
20+
countries with national census data powering the Synthetic Population Model
Population-scale
Architecture

Eleven layers of science. Not a persona template.

Five layers define who a Synthetic Mind is. Two layers govern how it decides. Four layers let you shape it for your business โ€” including migration, acculturation, and lifestyle drift. Each layer is populated from peer-reviewed science, census frameworks, and proprietary engineering.

Key principle
โ€œData tells you what happened. Synthetic Minds tell you what will happen โ€” and why.โ€
ADRIANA ROCHA ยท FOUNDER, WISDOM BEYOND TECHNOLOGY
Identity Genome โ€” who they are
01๐Ÿ“Š
Census Demographics
100K+ cells from national microdata โ€” not bucketed, mathematically distributed
02๐Ÿง 
Psychometric Architecture
OCEAN Big Five with covariance matrices + K-Means++ archetype clustering
03๐ŸŒ
Cultural Genome
Intra-country diversity encoded as psychometric covariances, not stereotypes
04๐Ÿ›’
Market Behavior
175+ attributes across 7 domains โ€” financial, health, food, media, retail, transport, values
05๐Ÿ 
Household & Life Context
Family structure, marital status, children, income band, urbanization โ€” real life, not isolation
Decision Engine โ€” how they decide
06โšก
Cognitive Router
Centaur dual-process: System 1 (fast intuition) vs System 2 (deliberate analysis) โ€” routed by personality, stakes, and context
07๐ŸŽญ
Behavioral Style
DISC probability distribution โ€” shifts with role, company culture, and decision scenario. Same person, different room, different behavior
Client Layer โ€” what you add
08โœˆ๏ธ
Migration & Lifestyle
Language at home, acculturation level, internal/international mobility. A Brazilian in Miami gradually shifts lifestyle and decision patterns โ€” we model that drift
09๐Ÿ”
Proprietary Enrichment
Your CRM data, custom clusters, proprietary market attributes โ€” versioned snapshots with rollback, never contaminates the genome
10๐Ÿงฌ
Tribes & Scenarios
Micro-populations from what-if splits: "if 30% of your clients adopted GLP-1" or "if your competitor launched this." A/B testing at population scale
11๐Ÿ”ฎ
Memory & Evolution
Persistent episodic memory + collective segment anchor. Minds evolve but never hallucinate a life inconsistent with their genome
1111

The portal to synthetic intelligence

11:11 is an alignment โ€” the moment when census data, personality science, cultural encoding, decision theory, behavioral modeling, migration patterns, proprietary intelligence, scenario engineering, and persistent memory all converge into something that could not have existed before this exact moment in technology.Eleven layers of science that could only exist now.

OCEAN Personality Model

The Big Five โ€” the gold standard in personality science.

Psychology-grade

Every Synthetic Mind receives a calibrated OCEAN score derived from their demographic segment, behavioral archetype, and cultural context. Scores shape how they respond โ€” not what they say, but how they think.

O
Openness
Curiosity, creativity, imagination, tolerance for novelty
C
Conscientiousness
Organisation, dependability, self-discipline, deliberation
E
Extraversion
Sociability, assertiveness, positive emotionality
A
Agreeableness
Trust, cooperation, empathy, conflict avoidance
N
Neuroticism
Emotional sensitivity, anxiety, stress reactivity
How a Synthetic Mind is born

From census data to cognitive model โ€” in four steps.

Not generated from scratch. Built from the bottom up โ€” seeded with real segment data, calibrated with OCEAN science, validated before deployment.

๐ŸŒStep 01
Universe Definition
Region, demographics, quotas โ€” drawn from national census frameworks
โ€บ
๐ŸงฌStep 02
Profile Construction
11 layers seeded: census, psychometrics, culture, market, household, cognitive router, DISC, migration, enrichment, tribes, memory.
โ€บ
โšกStep 03
RAG Training
Mind is trained on segment-specific knowledge and behavioral patterns
โ€บ
โœ…Step 04
5-Test Validation
Control, consistency, discrimination, calibration, OCEAN sensitivity
How a Synthetic Mind makes decisions

Two layers of decision science that no competitor has.

Building a demographic profile is table stakes. The difference is what happens at the moment of decision. Our Synthetic Minds use two additional layers of peer-reviewed science โ€” operating in real time, calibrated per individual.

โšก
Centaur Cognitive Router
KAHNEMAN ยท DUAL-PROCESS THEORY

Every decision is routed through a dual-process architecture based on Daniel Kahnemanโ€™s Thinking, Fast and Slow. The router calculates a System 1 vs. System 2 weight for each individual based on their OCEAN personality, the stakes involved, time pressure, and context.

SYSTEM 1
Fast, intuitive, heuristic-driven. Dominant in low-stakes, familiar contexts.
SYSTEM 2
Slow, analytical, deliberate. Activated for high-stakes, unfamiliar decisions.

A high-Conscientiousness CFO evaluating a $2M contract activates System 2. The same person choosing a team lunch defaults to System 1. The router knows the difference.

๐ŸŽญ
DISC Behavioral Distribution
FURNHAM ยท MOUTAFI ยท KAPLAN

DISC is not a label โ€” it is a probability distribution that shifts with context. Computed from OCEAN personality, modulated by four layers: industry vertical, role in the buying center, company innovation maturity, and governance structure.

D
Dominance
I
Influence
S
Steadiness
C
Compliance

The same OCEAN profile produces different DISC behavior depending on the room. A naturally agreeable person becomes more dominant as a final decision-maker in a venture-backed company โ€” because the context demands it.

๐ŸŽฏ
Control Test
Responses compared against known behavioural anchors from the target segment. Divergence above threshold triggers recalibration.
Threshold: < 8% divergence
๐Ÿ”ฌ
Real-world Alignment
Peruvian synthetic population benchmarked against Datum Internacional field data. Validated across cultural and behavioral dimensions.
Status: Peer-reviewed
๐Ÿ“ˆ
PSI โ€” grows with use
The Personal Similarity Index is not assigned โ€” it emerges. Every validated simulation raises or adjusts PSI.
Starts at: seed PSI ยท grows to: Elite 90+
Decision Intelligence ยท Thinkers.pro

Ready to hear what the world thinks?

The largest synthetic population engine in the world โ€” calibrated, persistent, always available. Simulate decisions before you commit. Forecast crises before they happen.

Request access โ†’See the science
Thinkers.pro โ€” Synthetic Minds for Decision Intelligence | INO-OS