Built by someone who needed this to exist.
A mission to democratize decision intelligence at any scale.
Adriana Rocha
Adriana spent 25+ years at the intersection of consumer intelligence, technology, and organizational design. After scaling one of the largest social networks in the Americas and pioneering the Net Love Score methodology, she stepped away from everything in 2025 — and went back to MIT to study AI Product & Services Design.
During her MIT coursework on GANs and synthetic data, she earned an Exemplary Assignment award for applying AI responsibly and for the benefit of humanity — and that's where the founding idea for synthetic populations was born.
That spark triggered a reinvention: she founded Wisdom Beyond Technology as a solo venture builder, created INO-OS, designed the IntelligenceNative.ai framework, built Thinkers.pro as the global marketplace for synthetic minds, and wrote Refactoring the Firm.
Credit where it's due: Anthropic's Claude was the catalyst. Not a buzzword — a genuine engineering partner that turned a solo founder's vision into a platform serving 30 countries.
Awarded for applying generative AI responsibly and for the benefit of humanity. This is where the conviction that synthetic minds can be built ethically, calibrated scientifically, and used to democratize decision intelligence was born.
Selected for the GS10K program, recognized for high-growth potential and operational excellence.
Credentials
The humans behind the minds
Wortya is our operator partner — the team that ships decision infrastructure, calibrates genomes, and delivers enterprise intelligence.
Three entities. One mission.
Each entity has a distinct role in bringing synthetic intelligence to market.
Holds the intellectual property behind INO-OS, the Synthetic Population Model, and the Centaur Cognitive Router. Wisdom funds R&D, files patents, and licenses the core technology stack to operating companies.
The operator. Wortya delivers synthetic-population-powered intelligence to enterprise clients across LATAM, Europe, and North America. From population design to decision support, Wortya is the hands-on partner that turns genome data into business outcomes.
The public marketplace where synthetic minds meet real business needs. Thinkers.pro democratizes access to calibrated synthetic populations, letting anyone from independent consultants to global enterprises simulate decisions at scale.
Ready to simulate your first decision?
Start with 100 free credits. No credit card required. Launch a synthetic population in under two minutes.