Mathematics, systems engineering and twenty-five years of building companies, working on one question: how to let organizations test their decisions on the market before they spend in it.
Co-founder & CEOAdriana Rocha
Technology entrepreneur and applied AI researcher with over 25 years of experience building companies across the US, Europe and Latin America. A computer scientist by training, she founded Wisdom Beyond Technology and invented INO-OS, the operating system behind Horizon and Thinkers.pro. She is the lead researcher of “Filter, Not Oracle”, the paper that made Wortya a Global Bronze Winner of the Tony Cowling Foundation Award for Innovation at the ESOMAR Awards 2026. An alumna of Goldman Sachs 10,000 Small Businesses and MIT xPRO, she is the author of Refactoring the Firm.
Co-founder & Lead Data ScientistIván Casas-Rocha
Iván Casas-Rocha is a Mathematics Ph.D. student at the University of Minnesota, working on stochastic processes, partial differential equations and their applications in theoretical machine learning, specifically diffusion models and flow matching. His honors undergraduate thesis at the University of Central Florida derived two methods for solving the nonlinear Schrödinger equation and used them to model and study the statistics of nonlinear random waves. As Lead Data Scientist at Wisdom Beyond Technology, he brings that mathematical rigor to the models behind Thinkers.pro. Born in Brazil and raised in the United States, he works in Portuguese, Spanish and English.
Co-founder & Lead Product EngineerJoão Victor Casas-Rocha
João Victor Casas-Rocha is a systems engineer from the University of Central Florida, with a focus on artificial intelligence and machine learning. As Lead Product Engineer at Wisdom Beyond Technology, he leads product engineering for INO-OS, the engine behind Horizon and Thinkers.pro, and runs its go-to-market testing, turning each release into evidence about what customers actually use.