Studies and signals
See what your studies already answer, and what is missing.
Your brand tracker and internal studies hold a lot, and some of it nobody has used in a decision. Start from a decision you have to make: see what your material already covers, where the gaps are and which other market signals are worth capturing.
The question you have
Do my studies bring all the signals?
You pay for studies every year, and decisions still arrive without the signal that mattered. You want to know whether the problem is the study, the use you make of it or a signal nobody is capturing.
Illustrative example: A marketing team has a yearly brand tracker and a folder of internal studies, and wants to know what they say about younger audiences and what they leave out.
What happens, step by step
From your question to your decision.
- You
Your material comes in
You add studies and reports to a Data Room and write the decision you need them for.
- Nodi
What the decision needs, against what you have
Nodi points to the documents that touch your question and that no decision has used, and shows what your question needs next to what is already covered.
- Klima
What is public
If you approve it, Klima looks for current public signals on the gaps, with the source of each piece of information.
- Kora
With a Decision System
On Horizon Plus and Enterprise, a Decision System can guide the assessment step by step, with Kora reading your material with its sources and showing what the internal collection covers and what it misses.
- You
What to do next
You decide which signals to capture, which questions to keep in your studies and where a study with real people is worth the money.
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Kora
Horizon PlusBrings what your organization already knows (studies, reports, spreadsheets) with the source of every excerpt: study, year, page. Flags what is old or contradictory. A filter, not an oracle: you read the evidence and decide.
- What your material already covers for this decision
- Documents nobody has used in a decision
- Gaps, and public signals that help fill them
- A better aim for your next study with real people
The assessment reads what you bring and what is public. It does not judge the method of a study or replace the people who run your studies, and it does not produce the data a real study would. Those studies remain essential, and their results can feed the system.
Results show order and direction, never exact percentages. A person decides.
All plans · more on Horizon Plus
Data Rooms, Nodi and Klima’s public search are on every plan. Media analysis and Validation Studio start at Horizon and are not on Horizon Light. Decision Systems, Kora and your own data in the market need Horizon Plus or Enterprise. For a deeper assessment, our network of specialists, coordinated by Wortya, can run it with you.
And when you want to see the real world?
Meet PopMe, the venture in our ecosystem that shows how people really live the experiences with your brand.
PopMe for Business ↗