Market signals
Current public signals, each with its source.
When you ask, Klima looks for current public signals on what people say, on competitors and on prices. You see what was found, where it came from and what is still unknown, and you decide what to do with it.
The question you have
What is the market telling me?
Something is moving: a competitor, a complaint, a change of mood. You need a sourced view of what is public before you discuss it, not one more opinion.
Illustrative example: A retailer hears that a competitor lowered prices and that customers are talking about it, and wants to see what is public before reacting.
What happens, step by step
From your question to your decision.
- You and Nodi
The question
You write what you want to understand. Nodi brings what your organization already knows about it.
- Klima
The search
You approve the credit cost and Klima searches public sources: press, reviews, forums, public posts, competitors and prices.
- Klima
What came back
A summary, dated events, arguments for and against, each source, and what the sources do not say. An invented source is dropped, and no private person is profiled.
- You
What it turns into
You choose what stays. A signal can become a New question, tested on a synthetic market. Public signals are kept as evidence and never mixed into the synthetic population.
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
- A short summary of what is public
- Dated events and arguments on both sides
- The source of each piece of information
- What is still unknown
Public signals show what was published and found, not what the whole market thinks. Loud voices weigh more online than they do in the market. Read the sources yourself before acting on them.
Results show order and direction, never exact percentages. A person decides.
All plans
Klima’s search for public signals is on every plan and uses credits, shown before you approve.