Creative and message
See which piece deserves the budget, for whom and why, before you publish.
Bring the pieces you are weighing. Your Thinkers test them on a synthetic market of your audience and challenge them from the buyer’s side. You read the order, the reasons and the objections, then you choose.
The question you have
Campaign A or campaign B?
You have two or more pieces or messages, one budget and different opinions in the room. Publishing all of them to find out costs money and time.
Illustrative example: A beverage brand weighs two social pieces for a new oat drink, one about taste and one about health, and wants to know which to back and with which customer types.
What happens, step by step
From your question to your decision.
- You
The question and your bet
One sentence, plus the option you would back today. Your bet is recorded before any result appears.
- Nodi
What you already know
Nodi frames the question with you and brings past results, memory and documents nobody linked to this decision.
- Klima
The test
Each piece goes in as text, with images if you have them. Klima builds the synthetic market of your audience and tests each piece on it. The credit cost shows first and nothing runs until you approve.
- Ward
The buyer’s side
Ward raises what the buyer would doubt or refuse in each piece.
- Contest
The case against your bet
If you want it, two Thinkers on different AI models bring the strongest argument against your position.
- You
The decision
A one-page report sits beside your bet: advance, adjust or discard, and for whom. You choose, and the decision stays on record for the next one.
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Klima
Defines the market for your question and builds the synthetic population from the SPM. Then runs the test.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
Echo
Horizon PlusReads the decision through the brand and the message: who hears it, how it lands and what it costs to be heard.
- The pieces in order, by customer type
- Why each customer type leans one way, and what it objects to
- A one-page report: advance, adjust or discard
- Your bet and the result side by side
A simulation shows how people would perceive a piece. It does not show how the piece will perform on a channel or what it will sell: a real campaign measures that. Video does not go into the simulation; it goes to media analysis.
Results show order and direction, never exact percentages. A person decides.
All plans
The campaign test, Contest and the Council are on every plan. Media analysis, for pieces already produced, including video and the comments they received, starts at Horizon and is not on Horizon Light. Echo, the Board’s marketing Thinker, comes with Horizon Plus.