B2B buying committee
Rehearse the sale with the committee that decides, before the real meeting.
In B2B nobody buys alone. You speak as the seller; the people who usually decide that kind of purchase react, each from where they sit. You see where each one stands, what holds the room back and what worked.
The question you have
How would the committee react?
You have a good conversation with the person who will use your product, and the deal stalls somewhere you cannot see: finance, IT, procurement, whoever has the final word.
Illustrative example: A logistics software startup sells an annual plan to mid-size companies and wants to know how finance and IT would react at US$ 12k and at US$ 18k.
What happens, step by step
From your question to your decision.
- You
Who is on the other side
You choose the country, the kind of purchase and the buying company. The room is set up with who usually decides: who has the final word, who approves the budget, who guards rules and process, who could argue for you, who influences with a technical opinion and who will use it.
- You
What you sell
A few sentences, as you would explain it to someone who has never heard of it, and what the company uses today.
- The room
The conversation, round by round
You speak to the room as you would in the meeting; each person reacts and you see who moved closer to buying or further from it. Each round shows its credit cost.
- The room
The summary
Where each person ended up, in order of weight in the decision, what holds the room back most and what worked.
- Nodi and Ward
The decision around it
You take what you learned to a New question: Nodi brings what your organization knows from won and lost proposals and Ward challenges your offer from the buyer’s side. You decide.
The Thinkers involved
Nodi
Runs the decision with you: frames the question, brings what your organization already knows and shows you what needs you.
Ward
Speaks for the buyer: what they would doubt, object to and never pay for.
- Where each role stands, in order of weight
- What holds the room back most
- What worked in your argument
- Direction to prepare the real meeting
This is a simulation built from statistical profiles, not real people, and not your real account: it prepares the conversation and does not tell you whether a deal will close. Rooms exist by country and kind of purchase, so not every combination is available yet.
Results show order and direction, never exact percentages. A person decides.
Horizon Plus and Enterprise
The buying room is on Horizon Plus and Enterprise. It is not on Horizon Light or Horizon.