Expansion
Compare the areas where you could open, on the same criteria.
Expansion Studio is a decision engine for physical locations: stores, branches, clinics, schools, service networks. You draw or pick candidate areas, and it ranks them by score, with a recommendation and its justification.
The question you have
Where do we expand next?
Each region has its advocate inside the company and the investment is hard to undo. You want to compare the options on the same criteria, with the reasons in view.
Illustrative example: A clinic network has three candidate neighbourhoods for its next unit and wants them compared on audience, density, development and competition.
What happens, step by step
From your question to your decision.
- You
The briefing
You describe the expansion and choose the kind of business, from templates for retail, food, telecom, banking, health, education, utilities and more. An assistant can turn your briefing into a first setup; it fills the form and never produces a score.
- You
The candidate areas
You draw areas on a map or choose them from official geographic units.
- The engine
The score
Each area is scored on the same dimensions, from public data for that area: audience present, density, development, digital channels, plus penalties such as violence and competition. The score is mathematics, with no language model, so the same inputs give the same result.
- You
The decision
You read the areas in order, each with its recommendation (go, no go, or go with conditions) and its justification, and you adjust the weights if your priorities differ. You decide.
- Candidate areas in order, on a map
- A recommendation and a justification for each area
- The score broken down by dimension
- Versions of the model, so you can compare weights
The ranking compares areas using public data and baselines by kind of business. Any cost or payback it shows is a rough heuristic, not a financial plan, and it does not replace a site visit. The geographic data is not loaded for every country: ask us about yours.
Results show order and direction, never exact percentages. A person decides.
On request
Expansion Studio is not part of the standard plans. It is enabled per organization. Talk to us about your case and your country.